You own the map.
Now own the answer.

1. Executive summary

• You already own the map, and that is the hard part. For "heat pump servicing" you went from ranking top three across 8 percent of the Christchurch area to 39 percent, and for "home ventilation system" from under 2 percent to 32 percent. In March 2026 your profile produced 123 percent more phone calls than the month before. The reputation and reviews are built. Your GBP
• You are close to invisible in classic search and in AI. Your site draws around 32 organic visits a month and ranks only for your own name and two blog posts. The three installers AI recommends each pull 15 to 18 times more organic traffic. Last quarter, AI assistants sent you four visits. Ahrefs GA4
• The market is real, winnable and wide open. Around 4,010 Canterbury heat pump searches a month sit unclaimed, at low difficulty, and your rivals' authority is beatable. Reaching what they already capture, then pushing past it with AI, is worth roughly $144,000 a year in new install work at the mid case. Ahrefs Modelled

Everything here is real. Map-pack, calls and reviews from your Google Business Profile Your data, rankings and traffic from your Search Console and Analytics Your data, search volumes and competitor footprints from Ahrefs Ahrefs, forward figures modelled from those inputs Modelled.

2. The results we have already driven for you

When someone in Canterbury pulls out their phone and searches for a heat pump service, you now show up in the top three across a large and growing share of the region. This is the work paying off.

Coverage measured across a fixed 169-point grid of your Canterbury service area, kickoff baseline to June 2026. Your average position in classic Google results also lifted over the same window, from around 37 to the mid-teens. Google Business Profile under-counts real calls, so these are the floor. Your GBP + Search Console

3. The opportunity you are missing: search and AI

Here is the honest picture, and it is the exciting part. You win on the map, the layer we manage. On the two layers we do not yet, classic organic search and AI answers, you are close to invisible, and that is where a growing share of heat pump buyers now decide.

4. Your search and AI market, laid out

Around 4,010 searches a month across 75 real Christchurch, Canterbury and Rolleston heat pump, ventilation and air-conditioning terms, before Maps-native searches and AI. Difficulty is low, mostly 2 to 31, these are unclaimed positions, not hard ones, and the commercial value is high (advertisers pay 1.30 to 3.00 US dollars a click). You rank for none of them. Ahrefs, NZ, July 2026

Prompt demand is anchored to the keyword volumes with a conservative AI fan-out uplift, so treat it as a floor, not a ceiling. Directional, plus or minus 50 percent. Your current mention rate in these answers is effectively zero. Modelled from Ahrefs anchors

5. The opportunity, in dollars

The chain is simple. Around 4,010 people search these terms in Canterbury each month. Strip out the searches that go to ads, the Maps pack and AI answers, and the purely informational ones, and roughly one in five is a winnable organic click, a pool of about 800 a month. Your three cited competitors already capture 500 to 570 of those between them. Reaching that level, then pushing past it with AI answers, is the opportunity.

Chain: extra clicks won, times a 3 percent enquiry rate, times a 40 percent close rate, times a conservative 2,500 dollar average install job. The winnable pool is about 800 clicks a month and you capture around 32 today; the mid case is simply reaching what your competitors already capture. This is new organic and AI work, on top of the Maps engine we already run. Confirm your real average job value and close rate and it becomes exact. Your figures to confirm Modelled

New install work per year from organic and AI search, the mid case, phasing in as the engine relights: roughly 10 percent live by month 3, 35 percent by month 6, 70 percent by month 9, all of it by month 12. This sits on top of today's Maps performance. Directional. Modelled

6. How AI-ready you are today

We score every brand out of 100 against our AEO Maturity Model: four pillars, Technical, Content, Authority and Measurement, each out of 25. Certified is 80 out of 100, the standard we build clients to.

You have real Authority already (100-plus reviews, a genuine local reputation), let down by content an AI cannot read (no llms.txt, no structured data for your Mitsubishi specialism or finance option, thin location pages) and no measurement of organic or AI visibility. These are quick to fix and exactly what the plan closes. Live crawl + Ahrefs + your data

7. The six-month transformation

Keep winning the map, and claim search and AI on top. We relight the paused engine: an llms.txt and schema that tell AI you are Canterbury's Mitsubishi specialist, answer-first pages for the money terms and for Rolleston and Selwyn, a review and content engine, and a live scoreboard so organic and AI visibility is visible month to month. We move through the phases as your site is ready, not on a stopwatch: foundations, then own your territories, then authority and compounding.

The full breakdown, deliverables, your time commitment and pricing live in The offer tab.

Appendix: where the numbers come from

Search volumes from Ahrefs (NZ, July 2026); they exclude Maps-native searches and AI prompts, so they understate true demand. Footprints from Ahrefs Site Explorer, subdomains mode, NZ. Map-pack coverage, calls and reviews from your Google Business Profile via our Enzo reporting; rankings and traffic from your Google Search Console and Google Analytics 4. AI-prompt volumes are modelled from the keyword anchors with a conservative fan-out uplift, directional plus or minus 50 percent. AEO score from our AEO Maturity Model against a live crawl of dcis.co.nz plus Ahrefs authority. The dollar model uses a 3 percent enquiry rate, a 40 percent close rate and a conservative 2,500 dollar average install job, all to be confirmed against your real figures; revenue figures are directional, not a guarantee of results.