August was a soft month. Every profile metric came in below the previous window: search views 568 against 628, website clicks 53 against 82, direction requests 23 against 39. Calls held roughly level at 21.
Your map positions did not cause it. The grid scan on 1 September still has you in the top three across 43.2% of the area for heat pump servicing and 35.5% for home ventilation, both far above where they started. Coverage did ease back from the August peak, and that is worth watching rather than worrying about after one month.
This also sits inside the trading conditions you have described to us directly, and the seasonal shape of heat pump demand.
The 1 September scan, measured from 169 points around Rolleston and Christchurch. Baselines differ by keyword: the seven core terms from 16 December 2024, home ventilation from 21 January 2025, and the three Christchurch-qualified terms from 2 July 2025.
| Service | Coverage in the top 3 | At baseline |
|---|---|---|
| air conditioner installation | 59.2% | |
| heat pump installation | 42.0% | |
| air conditioning service | 27.8% | |
| heat pump service | 24.3% | |
| heat pump repair | 24.9% | |
| heat pump servicing | 8.3% | |
| home ventilation system | 1.8% | |
| heat pump repair christchurch | 0.6% | |
| heat pumps christchurch | 1.2% | |
| heat pump service christchurch | 0% |
The three Christchurch-qualified terms remain the honest gap: twelve months of scanning and no movement.